SHADOW EGYPT BRANDING & CI

Project Overview

Shadow Egypt is a textile manufacturing company specializing in outdoor fabrics designed for durability and environmental resistance. The company produces high-quality materials used for tents, shades, and protective outdoor structures that are both waterproof and sun-resistant. With a focus on quality production and regional distribution, Shadow Egypt aims to supply reliable outdoor fabrics across Egypt and the Middle East.

The Challenge

The challenge was to develop a brand identity that reflects the company’s industrial capabilities while communicating durability, protection, and reliability. The visual identity needed to represent both the manufacturing aspect of the business and the functional performance of its fabrics in outdoor environments.

Brand Strategy

The brand strategy focuses on presenting Shadow Egypt as a dependable manufacturer of high-performance outdoor fabrics. The identity emphasizes strength, precision, and structural clarity to reflect the durability of the products and the company’s commitment to quality production.

Target Audience

• Tent and shade manufacturers

• Outdoor structure contractors

• Construction and infrastructure companies

• Commercial businesses requiring durable outdoor coverings

• Regional distributors across the Middle East

Positioning

Shadow Egypt positions itself as a trusted regional manufacturer of durable outdoor fabrics engineered to withstand harsh environmental conditions such as intense sunlight, heat, and rain.

Logo Concept

The logo was developed using the initials S and E, representing the name Shadow Egypt. Circular forms were incorporated into the design to evoke the motion and structure of industrial machinery used in textile production. The geometric composition creates a strong, balanced mark that reflects manufacturing precision while subtly referencing the mechanical processes behind fabric production.

Brand Applications

Stationeries

Brochure

Brochure inner pages

Website home page

Products label

T-shirt

Gift items

Truck

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Google Sites

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